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ALCHEMY CAFE

Skills: Rebrand; Logo Design; Brand Guidelines;
Brand Application; Environmental Graphics

Alchemy Cafe, located in the heart of one of Madison’s most exciting neighborhoods, is a local establishment offering innovative menu items, a rotating drink menu, and live music. Like a secret society, you wouldn’t know about it unless you were invited by someone who’s experienced the place, but once you’ve been there you won’t want to leave. Truly one of Madison’s best kept secrets.

The challenge was to do a total rebrand for the restaurant. A deep dive into the magic of alchemy, sparked the inspiration for the hand drawn logo. From there a set of brand guidelines were developed that included logo usage, color palette, brand application and environmental graphics. 

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OUR NEW PLACE

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