Ipsy Glam is a beauty product monthly subscription bag.
The challenge here was to create a three-part ad series featuring
the unique bags the company provides with each shipment.
The first step was to photograph the product. Inspired by an  &Walsh campaign for Izze Fusion, I photographed the bags using gels to create dynamic color and gradients. The ad concept was to create an illusion and a sense of mystery (like the feeling you get each time one of those ipsy bags shows up in your mailbox) while still maintaining a feeling of luxury.